Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More
M-Files, a global leader in information management, today announced that it has been recognized by Gartner Peer Insights™ customers as a Company of Excellence in Gartner Peer Insights’ says customer’ in June 2023: Content Services Platform Report. M-Files is one of four vendors in the report to recognize Outstanding Performers. The Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
EtherMail, the first Web3 messaging solution that sets the standard for anonymous, wallet-to-wallet encrypted communication, has successfully raised US$4 million in a pre-Series A funding round led by Tim Draper and Draper Associates, a global venture capital firm that invests in the industry, leads the way. – company transformation. This round Read More
Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More
The #1 Commerce Experience Cloud in the world, Bloomreach, today unveiled a brand-new service called Bloomreach Discovery that will integrate any Email Service Provider (ESP) with live and current product catalogues, bridging the gap between marketing and merchandising. This makes sure that when an email is viewed, any recent consumer action Read More
Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand. In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and Read More
Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More
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