Online Advantages, a Charlotte-based digital marketing agency, has unveiled its advanced AI Search Optimization services, designed to help local businesses achieve prominent placement in Google’s AI Overviews and other AI-powered search results. Since its establishment in 2012, the agency has consistently evolved, moving from traditional SEO methods to a fully Read More
The well-known supplier of cloud-based digital banking solutions to American financial institutions, Alkami Technology, Inc., has announced an upcoming webinar called “From Data Mess to Marketing Yes.” The scheduled time for the live session is Wednesday, August 13, 2025, at 2:00 PM ET/1:00 PM CT, and will explore how banks and credit unions Read More
On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More
AveriSource, a hybrid modernization company powered by artificial intelligence, has officially launched its AveriSource Platform™ in the newly introduced AI Agents and Tools category within AWS Marketplace. This development enables customers to discover, purchase, and deploy AI-driven agent solutions, including the AveriSource Platform, directly through their AWS accounts. The result Read More
Flow, the leading platform for digital consumer experiences, gaming, and application development, is ushering in the next generation of NFTs and fan engagement by bringing today’s most recognizable brands to the biggest marketplace for digital collectibles, OpenSea. Today, Flow announces that NBA Top Shot is available for trading on Read More
The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private employer in Arizona. This collaboration signals continued growth for both brands as Banner Health, headquartered in Arizona and operating in California, Colorado, Read More
At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their Read More
Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
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