Tags : Campaign

Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

July 30, 2025

Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More

Eventify Launches All-in-One Suite to Revolutionize B2B Event Marketing

July 29, 2025

Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More

AveriSource Platform Launches on AWS Marketplace, Streamlining AI-Powered Modernization

July 24, 2025

AveriSource, a hybrid modernization company powered by artificial intelligence, has officially launched its AveriSource Platform™ in the newly introduced AI Agents and Tools category within AWS Marketplace. This development enables customers to discover, purchase, and deploy AI-driven agent solutions, including the AveriSource Platform, directly through their AWS accounts. The result Read More

Flow Brings Major Brands & Creators to OpenSea 2.0 Ushering in a New Generation of NFTs & Fan Engagement

March 19, 2025

Flow, the leading platform for digital consumer experiences, gaming, and application development, is ushering in the next generation of NFTs and fan engagement by bringing today’s most recognizable brands to the biggest marketplace for digital collectibles, OpenSea. Today, Flow announces that NBA Top Shot is available for trading on Read More

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

January 29, 2025

The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private employer in Arizona. This collaboration signals continued growth for both brands as Banner Health, headquartered in Arizona and operating in California, Colorado, Read More

Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator

January 10, 2025

At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their Read More

Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model

April 22, 2024

Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More

2023 SEO Predictions: How ChatGPT is Changing the Game

March 9, 2023

As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More

4 reasons why it’s hard to prove impact in marketing ops

October 27, 2022

Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More

8 Reasons Every Marketer Needs To Use SMS Marketing Actively

September 16, 2022

Have you ever considered how to maximize your resources? Marketers frequently ask themselves this question. After all, we’re constantly seeking economical ways to reach our customers. And while there are many methods for doing that, such as influencer marketing, social media campaigns, and BigCommerce email marketing, one tactic, in Read More

Tags : Campaign

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