Tags : Campaign Performance

Versium Releases Open Source Modeling Tools to Improve Targeting and Marketing Campaign Performance

October 7, 2022

As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, today announced it has expanded its suite of open-source tools to help companies identify and reach the right audience and improve marketing campaign performance. This latest set of open-source tools – powered Read More

DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance

October 6, 2022

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of Read More

Tags : Campaign Performance

Versium Releases Open Source Modeling Tools to Improve Targeting and Marketing Campaign Performance

DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance

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