DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising Read More
Tags : Content Marketing
Yahoo Advertising has announced the launch of Yahoo Backstage, a new offering that will give Yahoo DSP advertisers direct access to publishers’ premium inventory. In addition to properties owned and operated by Yahoo, more than 100 publishers have subscribed to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Read More
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for Read More
Intuit Mailchimp, the world leader in email marketing and automation*, has announced the launch of more than 150 new and updated features on its platform to help marketers spend less time in creating emails, emails and reports, to speed up their e-commerce development and to make it more convenient. donate. Some Read More
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced a partnership with TVision, a provider of second-by-second analytics on how viewers watch television, to improve performance measurement on connected television (CTV) and provide the most comprehensive and scalable attention span on the market. DoubleVerify and Read More
Canva, the world’s only all-in-one visual communication platform, expanded its rapidly expanding product portfolio with the launch of Canva for Districts, just two months after the launch of the Canva product. for Campus for colleges and universities. The launch of Canva for districts comes as the use of Canva Read More
Loop Media, Inc., a free online business TV company that delivers more than 2 billion video views per month through restaurants, retail stores, office buildings, doctors’ offices, courtyards flights, bars and university campuses, and Pypestream, the leader in self-service automation platforms with conversational AI and all-in-one cloud messaging, today announced a Read More
Stackline, the leader in full-channel connected commerce, announces the launch of Universal Stores. This multi-commerce storefront technology enables brands to maximize conversions and drive sales across all major retail touchpoints. The solution drives purchases across retail sites, such as Amazon, Target, and Walmart, and brands can integrate with their direct-to-consumer (Read More
Census announced a partnership with S&P Global Market Intelligence to streamline how customers leverage business intelligence from the Snowflake Data Cloud into enterprise business tools. This partnership allows customers to access S&P Global Market Intelligence data on Snowflake Marketplace to synchronize third-party data downstream through an Read More
Calix, Inc. announced that longtime customer ALLO Communications (ALLO) is leveraging the end-to-end Calix platform to rapidly deploy Bark, an AI-powered managed social media monitoring service. ALLO is expanding Bark in the 36 communities it serves in Nebraska, Colorado and Arizona to reach approximately 18,000 homes. By launching Bark, ALLO is giving Read More