ZoomInfo, a US-based marketing technology company, has announced it will furlough about 3 percent of its workforce worldwide, joining several other tech companies that have recently cut jobs. In a filing with the US Securities and Exchange Commission (SEC), ZoomInfo said it “The Company estimates that it will incur restructuring charges Read More
Unruly, the leading multi-channel advertising platform specializing in connected TV (“CTV”) and video, today announced that it has been selected by award-winning media company Mediahub as its Offers sub-platform priority (“SSP”). As the advertising landscape becomes more complex and evolves at a faster pace, Unruly underpins Mediahub’s efforts to Read More
Roku, the #1 streaming TV platform in the US, Canada and Mexico, and Best Buy, the leading consumer technology retailer in the United States, announced the first go-to-market relationship in its advertising and retail businesses. For the first time, Best Buy has partnered with a TV streaming platform to provide first-party Read More
DigitalReef, the world’s leading mobile marketing and connected TV (CTV) technology company, has announced a historic merger with Gamers Club, Latin America’s largest video game matchmaking platform and community hub. The combination of these two companies, newly renamed Siprocal, will create a groundbreaking game distribution, monetization and engagement Read More
Digital Turbine, Inc., a global leader in growth solutions for the mobile ecosystem, and Apptopia Inc., a leading provider of real-time competitive intelligence, announced today that as part of their ongoing report, BRAG (Brand Relative App Growth) Brand Insights Report has been released. report series. A new report reveals new Read More
BigCommerce, a leading open SaaS e-commerce platform for rapidly growing B2C and B2B brands, today announced the launch of Online Store Purchase (BOPIS), also known as BigCommerce. Click & Collect, giving sellers more options to meet shoppers where they are and delivering a frictionless shopping experience. After exploding Read More
Commerce Layer, an e-commerce software provider that enables brands and retailers to sell through any digital channel globally, today announced that it is partnering with SunGod, the UK’s leading performance glasses, to create innovative new digital shopping experiences across its global eyewear business. SunGod realized that their aspirations for Read More
MobileFuse, one of the largest in-app advertising platforms, CTV and DOOH, has announced that it supports the Global Privacy Platform (GPP), a product of IAB Tech’s Project Rearc initiative. Lab, helping the digital advertising industry deal with changing privacy regulations. MobileFuse was one of the first advertising platforms to Read More
Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that Gartner Digital Markets, one of the world’s leading enterprise software research and evaluation platforms, has launched awarded Wishpond five industry awards recognizing Wishpond’s popularity and performance in the tech space marketing space. Wishpond Read More
LiveRamp has announced that it has expanded its partnership with Snowflake, the Data Cloud Company, to upgrade the capabilities of products built natively on Snowflake and increase data connectivity for operations. next-generation cookie post-marketing in the cloud. By building LiveRamp’s data-enabled solutions using Snowflake’s native application framework, now Read More
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