Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Trying to predict the future is complex and subject to change, but that doesn’t mean you need to a standstill! Now is the time to boldly move your brand forward. But how?
Throughout periods of uncertainty, there is always one strategy that enables brands to flourish: build authentic connections through beautifully constructed, content-led interactions. Few things are as powerful as content when it comes to creating connections with customers.