Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average Read More
Google’s Insight Page rolls out to all accounts. Advertisers share their tips for getting the most from it. Google Ads’ Insights Page has officially rolled out to all advertisers globally. The Insights Page was initially launched in November 2020 as a beta. Read MoreRead More
You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve worked hard on creating content that you know your contacts will find valuable. So how do Read More
When it comes to boosting your online business, choosing the right combination of digital marketing tactics spells the difference between success and failure. There are many options from which you can choose and you only have so many resources you can dedicate to this marketing effort. You can get a Read More
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know. Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements. Read More
As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to Read More
If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would argue that LinkedIn was all about the slow and steady approach. Not anymore. LinkedIn has become so dynamic and downright exciting that it makes Read More
Millions of WordPress sites affected by vulnerabilities in Elementor add-on plugins Wordfence security researchers discovered that virtually every plugin tested that adds functionality to Elementor had a vulnerability. Many of the contacted plugin publishers updated their plugins but not all of them responded, including premium plugins. Read MoreRead More
LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. In addition, LinkedIn is making it easier for freelancers and self-employed individuals to list their career status on their profile. These updates are a continuation Read More
Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal as live streams or carousel ads, it’s as worthy of your time as anything else. By following Instagram SEO Read More
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