Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
The Importance of Data Quality in Your Email Marketing
Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019).
