As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels. Dec 9 at 13:00 EST Read MoreRead More
The days of cold-calling, knocking on doors, and using traditional advertising are over. The average person spends at least 5 hours per day online. This simple fact is all the reason why you need digital marketing strategy. But, if that doesn’t click for you, keep reading. Read More Read More
Marketing automation tools can be overwhelming at times so we’re going to provide a marketing automation tutorial in this video to help define how to use marketing automation for small business and use a marketing automation platform for lead generation and to execute your marketing automation strategy.Read More
Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Given the value and competitive edge it brings, most businesses are looking at applying predictive advertising to improve the relevancy of their campaigns. Read More
How can your brand evaluate your social media analytics to ensure you’re capturing relevant and actionable insight? Brands possessing the confidence to move quickly are staying ahead of the competition, but that confidence comes from knowing their insight is accurate. And that is only possible when the insight is Read More
The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. We live in the era of the internet, where Read More
If Digital Marketing is the field you want to build a career in, join Paradox Marketer, India’s first Marketing Science Academy. At Paradox, we train you to become real digital marketing scientists by providing hands-on practical training, not just theoretical knowledge. There’s no other institute that teaches marketing Read More
The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. Read MoreRead More
Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you decide Read More
Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that Read More
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