PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of Read More
SlashNext, the leader in SaaS-based multi-channel phishing protection across email, web, and mobile for the modern workforce, launches SlashNext Email Protection for Microsoft 365 today. The new integrated cloud email service stops 65% more spear-phishing, BEC, malware, and ransomware link threats than all other cloud-native email security services. SlashNext Email Protection for Read More
Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More
It may be too dramatic to say newsletters are taking the newspaper industry by storm, but they are certainly a freshening breeze for readers and advertisers and publishers’ revenues. Across the country, in large newspaper groups and small local publications, newsletters have evolved into a new method to package and Read More
Creating and managing emails is one of the biggest responsibilities in any marketing strategy. On average, every $1 spent on an email marketing strategy can return up to $38! It can also take up more time than you might want. In this video we’ll explore tools to help you automate your Read More
If 2022 is the year for launching or going all-in on your ecommerce business, welcome to the family. Global ecommerce retail sales have doubled in 3 years from $2.9 billion in 2018 to $4.8 billion in 2021. As a result, ecommerce has become the premier space for innovative brands to start and grow their reach—that [&Read More
Brick Marketing, a Boston-based digital marketing agency, helps clients improve their digital marketing by helping them create unique strategies that meet their business goals. As of January of 2022, they have acquired SEMNE (Search Engine Marketing of New England) Digital Marketing Association. The relaunch of the SEMNE website is scheduled for Read More
You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads.Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to your marketing arsenal Read More
SparkPost, the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, today released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. Read MoreRead More
Email marketing has long been an effective way for B2B marketers to reach customers, but COVID-19 made email marketing critical as other channels are no longer effective. Higher volumes of emails mean greater risks for blacklisting and other pitfalls, especially for the inexperienced as Sky Cassidy, CEO of Mountaintop Read More
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