Tue, Jan 31, 2023, · 11:30 PM | IST (GMT +5:30) A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar [&Read More
VideoAmp has announced that it has reached an agreement with Warner Bros. Explore to measure multi-screen campaigns across the global media and entertainment company’s iconic portfolio of premium sports, news, lifestyle and entertainment brands. After completing the test and first learning about alternative video ad performance metrics, Warner Bros. Read More
Outdoor advertising (OOH) revenue grew 11% in the third quarter of 2022 from a year earlier to $1.94 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Digital OOH continues to drive overall OOH growth, with the segment up 14% compared to Q3 2021. Year-to-date, OOH is up 25.7% and equates […]Read More
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to Survive (Even Thrive) in 2023”, which offers guidance to marketers to prepare for shifting market conditions and capitalize on opportunities to optimize brand performance in 2023. According to Analytic Partners’ analyses Read More
Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine and repetitive tasks to expanding marketing operations, martech serves a variety of uses, and the right martech stack will vary for each business depending on the purpose. goals and future Read More
MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and Marketing Technology, the terms can mean a lot. Let’s take a look at what MarTech Read More
In its study “The Forrester New WaveTM: Digital Adoption Platforms, Q4 2022,” Forrester Research Inc. named WalkMe Ltd., a prominent provider of digital adoption solutions, as a Leader. WalkMe received the highest rating of “differentiated” in 7 of the 10 evaluation categories, the most of any of the 10 businesses considered. The research granted Read More
The #1 Commerce Experience Cloud in the world, Bloomreach, today unveiled a brand-new service called Bloomreach Discovery that will integrate any Email Service Provider (ESP) with live and current product catalogues, bridging the gap between marketing and merchandising. This makes sure that when an email is viewed, any recent consumer action Read More
Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More
There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More
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