Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Read MoreRead More
76% of the consumers today buy products and services online because of the email marketing campaign. This inexpensive tool is efficient enough to drive significant ROI as it increases the chances of customer retention and generates Read More
Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge Read More
You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve worked Read More
As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click Read More
Email marketing was and will continue to be one of the most cost-effective marketing strategies. After all, it doesn’t cost much to send bulk emails and even if only a small percentage of people Read More
Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often Read More
Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the Read More
Don’t you think we have stressed enough on how important emails still are despite the noise that social media has created in the last several years? Of course, and we have data to prove Read More