A/B test results can be complex to analyze. Even after creating a strong testing hypothesis, it only takes one simple mistake during the analysis process to derail your whole efforts and make you come up with conclusions that can cost you valuable leads and conversions.Read More
Today we’ll discuss a topic on which some people will agree and others will disagree. Email newsletters, in our perspective, are making a comeback. It’s true, we said it. What was once old has become new again. It is, at least, for some types of firms that can Read More
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices, and emerging tools you’ll need Read More
The journey to email automation doesn’t need to be a lonely one with Everlytic as your guide and partner. The history of email as a means to communicate dates back to the early. Many are of the view that it wasn’t invented but merely evolved from humble beginnings – Read More
In this video, Khalid talks about what you should do when your A/B testing ideas make clients feel uncomfortable. InvespTV contains a series of videos inspired to form the thoughts, conversations, and many times rants of the members of Invesp and our partners. In each Video hope to bring Read More
To stand out from your competition online, your small business needs to think about digital marketing. In this Grow with Google video Keisha Mabry Haymore, a Grow with Google Digital Coach walks you through how to create a digital marketing plan. By considering your brand identity, your business goals, and Read More
Email is a unique marketing channel that includes nearly every age demographic. But how do you make sure that your email marketing campaign is effectively reaching your audience? In this video, we’ll walk you through how to create a successful email marketing campaign while avoiding common pitfalls along the Read More
The more you know about your customers, the more successful your email campaigns will be. By A/B testing your emails, you can learn how to create compelling content that delights your customers. Email marketing is a careful blend of art and science. You need the fancy design skills to Read More
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!Read More
Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders Read More
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