According to research, messages are 45 times more likely to be seen using email in comparison to messages posted on Facebook. While 90% of emails are delivered to the intended recipient, just 2% of Facebook fans see the posts an account has scheduled. Where firms are looking to get their message in front Read More
Do you have a list of emails from customers or clients just sitting around? Have you thought about sending emails but don’t know where to start? If so, then this video is perfect for you. I’m going to go through some key best practices and tips to make Read More
Email is a unique marketing channel that includes nearly every age demographic. But how do you make sure that your email marketing campaign is effectively reaching your audience? In this video, we’ll walk you through how to create a successful email marketing campaign while avoiding common pitfalls along the Read More
The more you know about your customers, the more successful your email campaigns will be. By A/B testing your emails, you can learn how to create compelling content that delights your customers. Email marketing is a careful blend of art and science. You need the fancy design skills to Read More
Subscribers expect personalized emails that speak to their individual preferences with every new message. But for marketers, delivering on the promise of perfectly planned emails can feel impossible. Personalization allows you to create specific messages at each stage of the customer journey that speaks to your audience, increase engagement, and Read More
One of our favorite things as a Data-Driven Marketing agency is connecting the data of different platforms to understand audience behaviors and track new customers. In this video, I uploaded an email list to Facebook and created a lookalike audience (an audience that behaves in a similar way meaning showing Read More
In this video, we show you how to send digital cards through your Mailchimp campaigns. Sending digital cards right inside of your email campaigns is a great way to increase customer engagement and drive more sales. And it is super easy to set up.Read More
Leading email encryption provider affirms must-have capabilities sought to further mitigate risk from breaches and data loss. Intentional and unintentional data breaches in emails are not unusual, and since they are the backbone of communication, organizations need to keep their data protected. Echoworx’s release of a commissioned study conducted Read More
Email marketing automation is basically sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set.Read More
As you draft your next email marketing campaign, remember to put the needs of your audience first. It’s a common thing to hear many experts say, “there is no secret about email marketing.” But strategies or email marketing ideas could be the turning point of any business if implemented Read More
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