Google is adding more ways for businesses to edit their information directly from Search and Maps. Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps. This is an expansion of the capabilities Google started rolling out last year that Read More
Brave Search may present a challenge to Google. Preview a new privacy-first search engine that respects publishers and is committed to unbiased results A new privacy-first search engine from Brave is currently in preview and testing mode. Their goal is to surpass Google by indexing more of the web, respecting Read More
Google confirms its long awaited Page Experience update has started rolling out. Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021. The update will be slowly rolling out to all users globally. Top Stories will begin using the Read More
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers. Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery Read More
Google shares details about a number of changes coming to the top stories carousel in search results. Google goes over all the changes coming to the Top Stories carousel in search results when the Page Experience update rolls out in mid-June. The information is shared on the Google Search Central Read More
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. Read MoreRead More
As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. Read MoreRead More
Google is reportedly planning an algorithm change targeting content that makes unverified or slanderous claims about other people. A New York Times (NYT) report states that Google is planning on changing its algorithm to demote websites that publish unverified or slanderous claims about other people. This change is said to Read More
You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version of Google Read More
We’ve compiled everything we know about Google’s Performance Max campaigns: what they are, how they differ, & early performance results! With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it Read More
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