The company has grown its customer base by more than 300% in the past 12 months to help earn its title as the best in the industry As a result of Captiv8’s consistent growth and continued commitment to advancing its data science technology, the company earned gold and the number one Read More
Big data has played a very important role in conversion rate optimization or CRO. Smart marketers know that they need the latest big data tools to entice customers to make purchases.Read More
The marketing team at SafeAmerica Credit Union (SACU) took home a record four coveted awards at the annual Marketing Association of Credit Unions (MAC) conference. The marketing team at SafeAmerica Credit Union (SACU) took home a record four coveted awards at the annual Marketing Association of Credit Unions (MAC) conference Read More
Many business models today rely on the collection and sale of customer data. However, as high-profile privacy breaches increase in severity and regularity. Now more consumers feel like they’re losing control over their most precious asset. Cookies are little data files that are used to gather, store, and sell Read More
Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the Read More
Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More
What is all the fuss about GA4 and how much do marketers need to know about it? To cover the essentials of GA4, we’ll be joined by Christopher Coomer, VP of Data, Analytics, and Insights at Neil Patel Digital (NPD). His short presentation will be followed by an extensive Read More
Marketers who use video grow revenue 49% faster than those who don’t use video. Social media videos are an effective way to grow your business, but how do you create them? Today, we will be covering how to make social media videos in 5 steps. Step 1 Determine The Purpose And Placement Read More
The B2BMX: Next-Level ABM event is just around the corner in the first week of June and the speaker lineup is . And a free ticket is yours for the taking. Your revenue will grow. And you’ll be the hero. Our very own strategy guru, Alexis (Ali) Smith, will Read More
Does page speed matter to your marketing strategy? Trevin answers that question and explains the pros and cons in this video. Actions you may take to boost page speed include: improving server performance improving how assets load reducing the number of assets you load compressing imagesRead More
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