• March 27, 2025
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InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

March 27, 2025

InMarket, a leader in real-time marketing and measurement, today released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as an $8.15 incremental return on ad spend (iROAS), over $3 million in incremental sales, and Read More

Brunner Acquires Rakuten Advertising’s Performance Solutions Business

Brunner Acquires Rakuten Advertising’s Performance Solutions Business

March 25, 2025

Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities Read More

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

March 19, 2025

Base.ai, a leading customer-led growth platform transforming customer engagement through strategic innovation and technological excellence, today announced the acquisition of 3bears.ai, a cutting-edge company specializing in AI-driven behavioral analytics founded in 2022, and backed by Mensch Capital Partners. This strategic acquisition strengthens Base.ai’s mission to empower organizations Read More

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

March 18, 2025

Mediaocean, the foundational partner for omnichannel advertising, today announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity for Innovid to signal its core tenets of independence, intelligence, and innovation. This milestone cements Innovid Read More

Omneky Launches Smart Ads: Automated Ad Generation for Smarter Campaigns

Omneky Launches Smart Ads: Automated Ad Generation for Smarter Campaigns

March 17, 2025

Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create and optimize advertising creatives. Smart Ads leverages the power of artificial intelligence to generate high-performing, on-brand ads, automatically. By integrating with existing brand Read More

ProRata Invents New AI Technology to Transform Digital Advertising

ProRata Invents New AI Technology to Transform Digital Advertising

March 12, 2025

ProRata.ai today unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending technology uses AI agents to understand a brand’s marketing objectives and the surrounding context in which an online ad appears. This revolutionary technology enables marketers to Read More

Aprimo Unveils New Content Operations Innovations to Accelerate Content Planning and Personalization

Aprimo Unveils New Content Operations Innovations to Accelerate Content Planning and Personalization

March 12, 2025

Aprimo, the industry leader in AI-powered content operations and digital asset management, today announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content Intelligence & Personalization solutions. These groundbreaking innovations leverage advanced AI and automation to streamline campaign planning and optimize content for real-time personalization, empowering Read More

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