Tags : Marketing

HilltopAds Unveils New Solutions to Optimize Ad Campaign Performance and Transparency

HilltopAds, recognized as a leading ad network offering advertisers direct traffic sources and personalized support, has announced several significant updates this quarter aimed at enhancing advertiser experience and campaign management efficiency. These latest improvements focus on delivering quicker insights, simplified processes, and greater control over budget planning, all designed to Read More

ADSQUIRE Redefines Legal Marketing with Historic Space Launch

In a remarkable fusion of legal marketing and space exploration, ADSQUIRE, recognized as a leading force in the legal marketing industry, has achieved a historic first by launching its brand into outer space. This unprecedented venture marks a defining moment not just for ADSQUIRE, but for the entire legal marketing Read More

A breakthrough predictive model from Prescient AI helps marketers to make smarter, faster marketing decisions

Prescient AI has unveiled a groundbreaking forecasting and optimization model designed to replace outdated marketing measurement systems that struggle to meet the demands of today’s fast-paced, high-stakes environments. This proprietary model, which offers forecasting and measuring capabilities much beyond what is currently available in media analytics platforms, ushers in Read More

Marketing’s AI Revolution: How Semrush is Setting New Standards in Digital Strategy

The marketing industry is experiencing a major transformation as artificial intelligence reshapes how companies approach content creation and optimization. Traditional methods, which once depended heavily on human creativity and manual processes, are giving way to AI-powered platforms that promise greater efficiency and precision. This shift represents more than just a Read More

Madison Logic and Convertr Announce Product Integration to Improve Transparency and Lead Quality in Account-Based Marketing

Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced a new integration with Convertr, the global Lead Management Operating System, to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified Read More

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS), adds Alliance Management Module to its Bridge Platform

Mindmatrix, the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform, Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage Read More

Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Read More

SixDegrees.org and Advertising Week unveil nonprofits and agencies selected for Purpose, Produced

SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission-driven campaigns as part of Purpose, Produced–a groundbreaking initiative designed to amplify the powerful stories of grassroots organizations. Hundreds of deserving nonprofits applied for this once-in-a-lifetime opportunity. Five were selected Read More

MoEngage Recognized as “Customers’ Choice” in Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs

MoEngage, a leading customer engagement platform, is thrilled to announce its recognition as a “Customers’ Choice” vendor in the latest Gartner Peer Insights(™) Voice of the Customer: Multichannel Marketing Hubs report, with 92% of reviewers willing to recommend the company (As of January 2025 out of 36 reviews). This is the second time Read More