Recently acquired by Validity, Litmus from Validity released its 2025 State of Email report, revealing how marketers are adapting to today’s complex marketing landscape based on responses from hundreds of global email marketers. As email marketers navigate frequent mailbox provider updates, advancements in technology, complex privacy regulations and shifting consumer Read More
Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands. Announced at Rakuten Optimism 2025, these new solutions provide publishers with enhanced data transparency, help advertisers remain brand-safe and compliant, and bridge the gap between creator and affiliate Read More
mxHERO Inc., a leader in intelligent email management (IEM) solutions, today announced the general availability for North America and EMEA of Mail2Cloud Advanced, a transformative platform that empowers enterprises to unlock the full value of their business email through AI. Mail2Cloud Advanced captures, secures, and structures email data Read More
ActiveCampaign, a leading marketing automation platform, today introduced Active Intelligence, a new user experience that deeply integrates AI across every part of the platform to make marketing faster, smarter, and more intuitive. From automations to a conversational workspace, autonomous agents, and performance insights Active Intelligence is the system-wide intelligence engine Read More
Oktopost, the leading platform for B2B social media management, employee advocacy, marketing intelligence, and social listening, today unveiled the findings of its latest research, revealing how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing. Based on a survey of over 770 full-time B2B Read More
Amplitude the leading digital analytics platform, announced today that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). This will expand opportunities to jointly build solutions that help organizations improve customer experiences from optimizing digital shopping journeys, to improving user onboarding and boosting viewer engagement. Read More
Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against Read More
Semrush Holdings, Inc., a leading online visibility management SaaS platform, appointed Caroline Tsay to its Board as an independent director effective May 1, 2025. Ms. Tsay will become the ninth director of the Board. “We are delighted to have Caroline join our Board,” said CEO of Semrush, Bill Wagner. “Caroline brings a Read More
BlueConic, the leader in customer data and intelligence solutions, today announced the launch of the industry’s first Customer Growth Engine (CGE), a bold evolution beyond traditional Customer Data Platforms (CDPs). The BlueConic CGE is designed to turn customer data into revenue-generating strategies, helping brands fuel growth, increase retention, and Read More
Truthset, the leading data validation company, today introduced Data-Rated Audiences — a groundbreaking solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify Read More
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