Tags : Marketing Automation

Madison Logic and Convertr Announce Product Integration to Improve Transparency and Lead Quality in Account-Based Marketing

Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced a new integration with Convertr, the global Lead Management Operating System, to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified Read More

Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Read More

MoEngage Recognized as “Customers’ Choice” in Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs

MoEngage, a leading customer engagement platform, is thrilled to announce its recognition as a “Customers’ Choice” vendor in the latest Gartner Peer Insights(™) Voice of the Customer: Multichannel Marketing Hubs report, with 92% of reviewers willing to recommend the company (As of January 2025 out of 36 reviews). This is the second time Read More

Marchex® Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource

Marchex, which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex’s prior partnership announcement, bringing Marketing Edge’s proven call Read More

ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation

ActiveCampaign, a leading marketing automation platform, today introduced Active Intelligence, a new user experience that deeply integrates AI across every part of the platform to make marketing faster, smarter, and more intuitive. From automations to a conversational workspace, autonomous agents, and performance insights Active Intelligence is the system-wide intelligence engine Read More

Truthset Introduces Data-Rated Audiences for Next-Level Marketing Precision

Truthset, the leading data validation company, today introduced Data-Rated Audiences — a groundbreaking solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify Read More

Springbot Relaunches as Full Stack Marketing and Sales Platform, Moves Headquarters to Charleston, SC

In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. The company, which originated in Atlanta but recently relocated its corporate headquarters to Charleston, Read More

Cyara Unveils Next-Gen Platform for Assuring CX Across Voice, Digital, and AI Channels with Expanded Coverage in 100+ Countries

Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More