Truthset, the leading data validation company, today introduced Data-Rated Audiences — a groundbreaking solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify Read More
In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. The company, which originated in Atlanta but recently relocated its corporate headquarters to Charleston, Read More
Allegrow, the AI-powered platform designed to stop B2B emails from landing in spam folders, today announced the close of a $1 million funding round. The round was led by Golden Section, with a scout investment from Harrison Rose out of the Sequoia Scout Fund. This new capital will enable Allegrow Read More
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build Read More
Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More
GrowthLoop, a pioneer in AI-driven marketing innovation, today introduced its Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud, designed to accelerate the marketing cycle and drive compound growth. Leveraging agentic AI and built natively on a company’s data cloud, GrowthLoop enables marketers to Read More
Secria announces the launch of a new privacy-focused email service designed to block hidden tracking, protect sensitive communications with post-quantum encryption, and offer one-click secure email aliases. This announcement addresses growing concerns over surveillance, targeted advertising, and unauthorized data collection in mainstream email platforms. Common Vulnerabilities in Mainstream Email Many Read More
Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, alongside a notable Read More
Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer Read More
Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More
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