The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX). But what does this look like in reality? And how do you live up to Read More
According to The State of Marketing Automation Report, only 55% of respondents are using marketing automation. And while virtually all agree that effective marketing automation is critical to long-term business success, less than 10% feel their business is using its platform to full capacity. Marketing automation allows you to deliver a flexible, Read More
CASE STUDIES, BEST PRACTICE, STRATEGIES & METHODS on Digital Marketing and Online Business presented by national and international speakers, renowned experts some for the 1st time in Italy: this is the heart of the Marketing Business Summit. Read MoreRead More
The nation’s biggest series of digital marketing conferences is coming back to Philadelphia for everyone looking to stay ahead of the ever-evolving digital ecosystem. 40+ in-depth, trend-forward digital marketing sessions & workshops – each tons of practical takeaways and ideas to keep you ahead in the digital economy. Philadelphia, PA – August 25Read More
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands (and the agencies they work with) have nailed these practices down to a science. Rapid Read More
Marketing automation isn’t a thing of the future it’s very much a part of the here and now for small and midsized businesses (SMBs) across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and Read More
Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building a functional and flexible CX tech stack that’s right for your business can feel like a daunting task. Read MoreRead More
Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. Read MoreRead More
Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, providing opportunities to excel, be competitive, and optimize your Read More
How Digital Marketing Will Change in 2021 (You’re Not Going to Like It) | Everything’s changing in 2021. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone’s doing stories. Going Read More
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