For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands (and the agencies they work with) have nailed these practices down to a science. Rapid advancements in marketing technologies and the explosion of online eCommerce marketplaces and social media platforms have enabled brands to drive sales conversions quite effectively with their target audiences.
October 20, 2023
October 18, 2023