PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced that it has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, deepening the company’s investment in supply path optimization (SPO). The digital advertising supply chain of the Read More
Today Domo announced it was named to the Q3 2022 Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing Analytics Solutions for the eighth consecutive year. Organizations must reconsider how they balance business models, Read More
Today, Intuit Mailchimp, the email marketing and automation platform launched its new creative brand campaign, “Guess Less, Sell More,” which uses playful, slightly strange visuals and assets to help illuminate how easy it is for small to mid-sized businesses to “take the guesswork” out of their marketing strategy. Mailchimp’s Read More
Avochato, the leading provider of advanced messaging software, has announced a new integration with Salesforce Marketing Cloud, giving marketers the ability to text consumers through Salesforce’s Journey Builder marketing automation platform. Brands have been searching for easy ways to engage with consumers over a single phone number across the Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Resulticks, a global leader in real-time customer engagement solutions, has been named in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs – marking the sixth consecutive year in which Resulticks has been recognized in this report. Despite the recent turbulence and disruptions in the global marketplace, Resulticks has stood at the Read More
When we consider the typical issues that organisations encounter, we are aware that generating leads and maintaining client engagement are still top priorities. Businesses struggle to exploit the massive amounts of data being generated in addition to these objectives. By putting data to work and optimising our procedures, marketing automation Read More
HubSpot small-business users are the focus of free CMS, marketing automation, and CRM features after the company spent several release cycles wooing enterprise customers. HubSpot retooled its free CRM, CMS, and marketing automation offerings for B2B small businesses – including those just setting up shop. Users of HubSpot’s free-tier Read More
Busy founders know that there are only a certain number of hours in the day to change the world with bold new ideas. What’s important is knowing that there are digital marketing tools available to help keep you on track. This session is for founders who can do it Read More
It seems that marketing automation technology is on the rise. It is time to back off? Or should we stay involved in our marketing strategies? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining the two.Read More
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