It seems that marketing automation technology is on the rise. It is time to back off? Or should we stay involved in our marketing strategies? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining the two.Read More
Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, today announced a beta offering with Meta to launch Recurring Notifications on Messenger. Recurring Notifications allow brands to send notifications to opted-in users and give people full control over the topics, services, and frequency Read More
Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The Read More
Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever end-to-end direct mail automation platform to enable intelligent mail and transform the antiquated process for marketers. With this platform, Lob is building upon past successes with their Read More
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces manual labor of subject line creation for marketers. Smart Subject, along with a series of other Read More
Dijy, a digital marketing-focused and solutions-driven agency that supports B2B companies in their digital sales and marketing efforts journey – has announced that they have become a certified Zapier Expert. Dijy works with companies to increase their revenue earnings by optimizing their business operations through automation of work tasks and Read More
ManyChat, the world’s leading chat marketing platform for 1.5 million businesses around the world, today announced the launch of WhatsApp Chat Marketing Automation. The new channel offering will allow businesses and brands who use WhatsApp to communicate with customers and automate their marketing and customer support. WhatsApp has over 2 billion Read More
Agency Revolution, a leading provider of digital marketing solutions for independent insurance agents, today announced a partnership with Auto-Owners Insurance. This partnership enables the carrier’s more than 6,300 agencies to receive a discount on Agency Revolution’s marketing automation platform, Fuse™. In the hyper-competitive insurance market, it’s more critical Read More
Two-way API integration adds seamless workflows across both systems for a complete CRM, sales pipeline, and policy management experience for P&C agencies. InsuredMine and HawkSoft are pleased to announce the release of two-way API integration between their platforms. Texas-based InsuredMine first collaborated with HawkSoft on API integration in 2021 Read More
The suppression segments in Dynamics 365 Marketing are a great way to keep from sending unwanted communications to leads in your customer journey after they have taken certain actions. In our latest video, Shanley shows you exactly how suppression segments work and where to look in the user interface to set Read More
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