How Digital Marketing Will Change in 2021 (You’re Not Going to Like It) | Everything’s changing in 2021. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone’s doing stories. Going Read More
The affiliate marketing industry has spent the last few months pivoting as our customers reacted to the new market conditions. At #ASW21 we’ll look at how the industry transformed in 2020. Hear from industry experts on the strategies that helped them weather the storm. And more importantly, how you can Read More
Picking up where we left off in the previous Modern Marketing blog, today we’re talking about two of the most common terms in a marketers vocabulary: lead generation and scale. In this blog we’ll dive into modern approaches for lead gen, the roles both sales and marketing play Read More
Today, without proper knowledge, one can struggle to differentiate marketing from advanced technology. Although, it did not start like this. Marketing as we know it was down to sellers trying to inform buyers what they have for sale. Nowadays, what, how, when, and where a buyer is going to make Read More
Today we’re going to talk about the best marketing automation tools for 2020, 2021, and beyond. We’re going to go into an in-depth presentation that was a live webinar and gave in front of a live audience. This is an edited version of it.Read More
Marketing automation tools can be overwhelming at times so we’re going to provide a marketing automation tutorial in this video to help define how to use marketing automation for small business and use a marketing automation platform for lead generation and to execute your marketing automation strategy.Read More
Conversions and ROI stand as the ultimate indicators of success for campaigns, but marketing automaton pays its role in boosting both, especially by producing higher-quality leads for sales. According to Instapage, 82% of B2B and B2C businesses use marketing automation software for email marketing and businesses using marketing automation Read More
The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. We live in the era of the internet, where Read More
Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the Read More
If Digital Marketing is the field you want to build a career in, join Paradox Marketer, India’s first Marketing Science Academy. At Paradox, we train you to become real digital marketing scientists by providing hands-on practical training, not just theoretical knowledge. There’s no other institute that teaches marketing Read More
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