DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of Read More
ironSource, a leading business platform for the App Economy, today announced a major update to its ROAS (Return On Ad Spend) Optimizer. ironSource is the first company to provide an area on its platform fully dedicated to ROAS optimization data – providing app marketers with a trend visualization and daily breakdown Read More
Sendinblue, the leading all-in-one digital marketing platform for small to medium-sized businesses, today announced its acquisition of Yodel.io, a cloud-based business phone solution. This marks Sendinblue’s fifth acquisition in the past 12 months and highlights the company’s commitment to providing affordable and accessible end-to-end marketing and sales solutions Read More
Did you know that affiliate marketing may help small businesses monetize? We are here to explain how to you! Businesses have a wide range of options at their disposal, including affiliate marketing and cryptocurrency trading. Have you heard of affiliate nation review, a website where everyone is interested in learning Read More
Paubox today announced it has been named a leader in the Fall 2022 G2 Grid® Reports in the Secure Email Gateway, Email Security, HIPAA Compliant Messaging, and Email Encryption categories. Paubox is a leading provider of HIPAA-compliant email and marketing solutions for healthcare organizations, including hospitals and medical practices. The Fall 2022 Read More
Straive, a leader in delivering technology-driven solutions for Content, EdTech, and Data to leading global organizations, has been conferred with two awards at the 13th edition of CMO Asia Awards 2022, held on 17th August 2022 in Singapore. The organization won the Brand Revitalization Award for Excellence in Branding and Marketing and Read More
A business-to-business (B2B) marketing campaign can be a dependable way to increase your market’s visibility and control. Especially in light of the growth of B2B e-commerce and the heightened rivalry in the sector, online marketing campaigns are now an essential component of corporate strategy. But planning and Read More
WeAre8, the sustainable social media app, has launched its first Australian marketing campaign as the company eyes its New Zealand expansion. The social media app, which pays users to watch adverts and donates 60% of its revenues to social and environmental causes, has kicked off its first consumer marketing activity and Read More
The average person receives over 100 emails a day. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. Boutique email marketing agency CodeCrew believes that considered, bespoke design (as opposed to relying on templates provided by Read More
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing Read More
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