Tags : Marketing Strategy

MOVABLE INK AND BRAZE EXPAND PARTNERSHIP TO ENHANCE MULTICHANNEL PERSONALIZATION

Movable Ink, the AI-powered personalized content platform, today announced its expanded partnership with Braze. Together, they’re introducing two powerful new integrations, Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging, designed to empower global marketing teams to deliver personalized, multichannel experiences with greater Read More

B2B Marketing Exchange West

The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget Read More

VerifiedEmail: The Smarter Way to Verify and Clean Email Lists

VerifiedEmail, a leading innovator in email verification technology, is excited to announce the launch of its new email verification and list-cleaning service, designed to address one of the most persistent challenges for businesses: email deliverability. Developed in 2024, VerifiedEmail is the fastest, most accurate real-time email verification and bulk email list Read More

Ansira Announces Integration with Google Merchant Center to Automate Vehicle Ads

Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channel, website and advertising technology, announced a new integration with Google Merchant Center to help agencies auto simplifies and automates the creation and delivery of vehicle ad feeds. “Ansira is constantly looking for ways we can help Read More

ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals

ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More

Lead Generation – A Comprehensive Guide

1. Introduction to Lead Generation Lead generation is about attracting potential customers (leads) to your business and nurture them through the sales funnel to purchase. This includes various marketing tactics and strategies to engage your target audience. 2. Understanding Your Target Audience Before delving into prospecting, it’s important to understand your Read More