Facebook is finally coming out with B2B targeting within its platform. Now, for the first time, you can access the following when creating a campaign within Meta: IT Decision Makers: A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles. Read More
G2, the world’s largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales Read More
Sendbird, the most proven conversations platform for mobile apps with over 250 million monthly active users, today announced the public beta release of a powerful new product offering. Sendbird Live allows any business to host live streaming events within their mobile app rather than having to rely on third-party technology platforms Read More
Have you ever considered how to maximize your resources? Marketers frequently ask themselves this question. After all, we’re constantly seeking economical ways to reach our customers. And while there are many methods for doing that, such as influencer marketing, social media campaigns, and BigCommerce email marketing, one tactic, in Read More
Spryker, a leading platform for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce, is partnering with minubo, which offers an all-in-one, ready-to-use business intelligence. The partnership joins together commerce intelligence and composability to offer a simple and scalable way to achieve company-wide holistic data transparency. Developed Read More
Salesforce, the global leader in CRM, today introduced new Customer 360 innovations that provide companies with powerful automation and intelligence technologies to drive efficient growth and deliver personalized customer experiences at scale, helping customers do more with less. With challenging market conditions like inflation, supply chain disruption, and labor shortages, companies Read More
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced that it has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, deepening the company’s investment in supply path optimization (SPO). The digital advertising supply chain of the Read More
Marketing is one of the most crucial aspects of being successful in business, especially for smaller businesses or start-ups. While it may seem like giant brands such as Pepsi or Disney are ubiquitous to modern society, the truth is they got where they are at on the shoulders of good Read More
Branch, the leader in mobile linking and measurement, can now provide brands and agencies with insight into app engagement and events coming from organic search traffic with the release of SEO App Attribution. This first-of-its-kind solution alleviates many of the pain points associated with measuring SEO efforts. SEO drives millions Read More
Fluent, Inc., a leading data-driven performance marketing company, announced rankings in the Q2 2022 Truthset Truthscore™ Index. Fluent scored #1 for data quality and accuracy across 8 key attributes, outperforming industry peers in categories like employment, education, household income, and more for the third consecutive quarter. Q2 2022 marks one year since Fluent’s Read More
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