Marketers are forced into a difficult situation. Customers’ preferences for interacting with brands are evolving. The proliferation of data limitations is limiting the methods by which marketers can gather audience data. But above all, there is too much rivalry, which has reduced the effectiveness of digital channels and made it Read More
ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion-driving online shopping experiences for anonymous website visitors, today announced it has raised $28 million in Series C funding from SignalFire, with participation from Norwest and other existing investors. The end of third-party cookies and increased data privacy Read More
Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report Read More
Do you have a special offer, a piece of exciting news, or a campaign you’d like people to get behind? These are all examples of times when using email marketing can take things to the next level. Sending consistent email updates and offers can also help keep your audience Read More
Cyber-security researchers on Monday discovered a potential data breach in the Chinese short-form video app TikTok, allegedly involving up to 2 billion user database records. Several cyber-security analysts tweeted about the discovery of what was a breach of an insecure server that allowed access to TikTok’s storage, which they believe Read More
Enablix, the sales content enablement solution for revenue-facing teams, has enhanced its CRM integrations with the release of its new feature: Account-Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects Read More
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX Read More
Marketing strategies have altered due to modern technology. Online platforms have been adopted by many enterprises. Any business that wishes to survive in the fast-paced digital era must follow this trend. Digital marketing for recruiters is a tactic utilized by most businesses that will eventually result in more consumers and Read More
Vodafone Ghana through its Small and Medium-sized Enterprises (SMEs) Month Initiative has commenced a transformational initiative to help SMEs grow and reach wider markets. Madam Tawa Bolarin, Director for the Enterprise Unit, Vodafone Business, at the launch of SME Month which falls every September, in Accra, said Vodafone Ghana would Read More
FedEx Express, a subsidiary of FedEx Corp. has expanded FedEx® International Connect Plus (FICP), an international, day-definite, e-commerce shipping service to four more markets across the Asia Pacific, Middle East, and Africa (AMEA) region. This includes Indonesia, New Zealand, the Philippines, and Vietnam. The broader coverage of FICP is FedEx’Read More
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