PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced that it has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, deepening the company’s investment in supply path optimization (SPO). The digital advertising supply chain of the Read More
Marketing is one of the most crucial aspects of being successful in business, especially for smaller businesses or start-ups. While it may seem like giant brands such as Pepsi or Disney are ubiquitous to modern society, the truth is they got where they are at on the shoulders of good Read More
Branch, the leader in mobile linking and measurement, can now provide brands and agencies with insight into app engagement and events coming from organic search traffic with the release of SEO App Attribution. This first-of-its-kind solution alleviates many of the pain points associated with measuring SEO efforts. SEO drives millions Read More
Fluent, Inc., a leading data-driven performance marketing company, announced rankings in the Q2 2022 Truthset Truthscore™ Index. Fluent scored #1 for data quality and accuracy across 8 key attributes, outperforming industry peers in categories like employment, education, household income, and more for the third consecutive quarter. Q2 2022 marks one year since Fluent’s Read More
Blogs are for people and optimization is for machines, but a website needs to please both visitors and search engines. So what is the answer? Start by adhering to the first content cardinal: never create content solely for SEO. Instead, you should aim to produce information that is useful to Read More
The key to a successful real estate business – Having a strong online presence! In this class, we will give you tips on how to effectively create a trusted online presence through websites, Google Business Profile, social media, online reviews and so much more. Become a trusted resource for clients and Read More
For this event, we will have multiple setups for you to record videos that you can share on your social media platforms. You will be provided with a list of video ideas to record, we will record it for you and show you how to upload it on TikTok and Read More
Paramount Australia and New Zealand (ANZ) and KERV Interactive have announced a partnership to deliver dynamic, interactive video ad functionality on Connected TVs. The companies have collaborated to launch an ad product providing optimization for brands and net-new pathways for audiences to connect, engage and shop. The video ad product Read More
Bright Data, the industry-leading web data platform, has today announced the acquisition of eCommerce insights provider Market Beyond. With this acquisition, Bright Data adds digital shelf analytics to its already comprehensive data offerings, introducing its new division – Bright Insights. Market Beyond’s team will join Bright Data’s 400+-strong team, Read More
It’s natural to assume that your new website will do well in the search engines when hiring a web developer to construct it for you. After all, if your website is great, Google must also adore it, right? Wait a minute. Even if your new website has a lot Read More
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