1. Introduction to Lead Generation Lead generation is about attracting potential customers (leads) to your business and nurture them through the sales funnel to purchase. This includes various marketing tactics and strategies to engage your target audience. 2. Understanding Your Target Audience Before delving into prospecting, it’s important to understand your Read More
Near Intelligence, Inc., the world leader in smart data with a focus on privacy of people and places, announced a customer agreement with ALDI France along with independent media outlet CoSpirit Media. ALDI France, which currently operates 1,300 stores in the country, will use Near’s data solutions to drive traffic Read More
Sitecore, a global leader in end-to-end digital experience management software, has been positioned as a Leader in two IDC MarketScape Evaluations*. First, Sitecore is recognized as a leader in IDC MarketScape: Global Combined Headless Content Management System Vendor Review 2023. This study provides an assessment of hybrid headless content management systems Read More
TextUs, the leading conversational messaging platform, has announced the release of HubSpot integration, allowing users to send and receive two-way text messages directly from HubSpot workflows and contact records. TextUs-HubSpot integration meets a unique need in the SMS space by allowing users to easily add SMS to their automation workflow, Read More
IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s top brands and agencies, has released its latest research report, Photo impact on AI 2023. The report is based on a survey of more than 1,100 Internet users in the US. ages 18-60 and aims Read More
Omnicom Media Group, the media services division of Omnicom Group Inc. announced a partnership with Criteo, the global commercial communications company with the world’s largest set of commercial signals, which will take commercial media to the next level by enabling highly accurate, targeted spend in real time across all Read More
Mediaocean, the essential platform for omnichannel advertising, announced a deeper connection with Google to enable in Flashtalking Social Ads Manager (formerly known as 4C’s Scope) along with Facebook, Instagram, LinkedIn , Pinterest, Snap, Twitter and TikTok. With Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI Read More
Bloomreach, the World’s #1 Commerce Experience Cloud, and Shopware, a comprehensive omnichannel digital commerce platform for e-commerce businesses, today announced that they have partnered to help businesses industry unlocks new developments in their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to further enhance their Read More
DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising Read More
Adobe reported financial results for its second quarter fiscal year 2023 ended June 2, 2023. “Adobe achieved record Q2 revenue demonstrating strong demand across Creative Cloud, Document Cloud and Experience Cloud,” “Adobe’s ground-breaking innovation positions us to lead the new era of generative AI given our rich datasets, foundation models and ubiquitous Read More
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