The term “marketing mix” is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as a set of marketing tools that a firm uses to pursue its marketing objectives in the target market. Read MoreRead More
As a marketer, we must know the importance of content. With every passing year, we see development in the way content is created, marketed, and promoted around us. In this video, we talk about 5 top content marketing strategies that you should adopt in the year 2022.Read More
Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
Without a solid Digital Marketing Strategy, many of your marketing efforts can go to waste. This video will give you all of the tools you need to create an effective and efficient Digital Marketing Strategy so that you can feel confident that every ad dollar spent, marketing email sent and Read More
YMS LDN 2022 is the world’s leading youth marketing festival. At this great event, you can discover the latest trends, youth perspectives and brand case studies. You’ll leave with the insights, tools and contacts you need to win over the most diverse, influential and ambitious generation of young people Read More
The way consumers use media has undergone a rapid transformation, giving ad buyers and sellers an opportunity to pinpoint places where a meaningful connection can happen. However, there are a dizzying array of media options across digital platforms and specialized tech stacks. The challenge is narrowing your options to yield Read More
Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. Taking a deep dive to look at who and where your business should be networking will help progress your digital marketing strategy. March 17, 2022 | 2.00PM ESTRead More
Marketing goals and objectives are the guidelines that drive everything you do in your strategy. Once you’ve figured out what goals you want to achieve, you can craft campaigns with the intention of hitting your targets.Read More
It’s time for marketing to ignite the next revolution. We are witnessing a collective reorientation: multilayered changes stemming from rapid societal shifts, enterprise disruption, functional restructuring and evolving talent dynamics. The terrain underfoot is constantly shifting, even the most familiar norms and processes seem suddenly unfamiliar. Compounding our disorientation, Read More
B2B technology marketing has undergone tremendous change in the past few years. A shrinking sales force, the rise of remote work, and new buyer behaviour have turned up the pressure on internal brand assets to deliver the goods. Where previously companies relied on one-to-one, personalised consultations with sales agents Read More
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