Can you believe we were still trying to understand social media platforms a decade ago? Digital marketing has taken over brand marketing at such a dizzying pace that it’s sometimes challenging to keep up. However, with over 20 million internet users in Australia, boosting digital marketing effectiveness has become essential Read More
If 2022 is the year for launching or going all-in on your ecommerce business, welcome to the family. Global ecommerce retail sales have doubled in 3 years from $2.9 billion in 2018 to $4.8 billion in 2021. As a result, ecommerce has become the premier space for innovative brands to start and grow their reach—that [&Read More
Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More
What is Facebook Advertising? Facebook Advertising is a form of internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Facebook advertising may not be the best way to reach your target audience in some countries and in some Read More
Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022. Read MoreRead More
Social media marketing experts RMV Online Business Services LLC are announcing the launch of their value-oriented complimentary 30-day social media content package designed to jumpstart business owners’ target audience engagement and relationship building. Read MoreRead More
Think of coupon marketing as printing your own currency and then distributing it to people in your target market. The best way to do this is to design a coupon that looks like a gift card. Why? Because people see more value in a gift card than they do a Read More
Azella, a digital marketing platform and service solution for financial services firms and investment advisors, and Gladstone, a financial services firm and SEC Registered Investment Advisor that supports financial advisors nationwide, today announced that the strategic partnership they began in 2021 will be expanded and enhanced in 2022. Read MoreRead More
Breville has launched its first global brand campaign in a shift of the brand’s marketing strategy. Read MoreRead More
Gusto Luxe has strengthened its tech offerings for brands by helping them create NFT-related campaigns in addition to PR and media duties. Read MoreRead More
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