Tags : marketing technology

Siteimprove Partners with Americaneagle.com to Enable Brands to Deliver More High-Performing and Accessible Content

Siteimprove, the leading enterprise platform that helps brands transform content into revenue, announces its partnership with Americaneagle.com to unveil the expanded Siteimprove Connector for Sitefinity CMS, an integration that helps brands ensure their websites are accessible to everyone. Digital marketers that use this new Connector built by Americaneagle.com Read More

mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing strategies

mParticle, a leader in customer data infrastructure, today announced it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily build and deploy models across the mParticle partner ecosystem with 300+ API integrations to improve decision making, segmentation, and personalization. Benefits of the combined Read More

Building and Scaling Your Brand Identity in a Digital World

Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved Read More

Ascensus Launches “Get There” Integrated Marketing Campaign

Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More

Omnicom Precision Marketing Group Leads Forrester’s Creative Agency Assessment

Omnicom Precision Marketing Group (OPMG) today announced it has been named a Leader in “The Forrester Wave™: Marketing Creative and Content Services, Q3 2022” by Forrester Research, Inc. Within the 17-criterion evaluation, OPMG was the top-ranked company in the Strategy category, receiving the highest scores possible in three criteria: execution roadmap, Read More

Adriel to Bring Cutting-Edge Marketing Intelligence Solution to England

Adriel, an all-in-one digital marketing solution with a proven track record of managing paid advertising campaigns for thousands of businesses and agencies, is joining a list of more than 300 MarTech providers at this year’s Technology for Marketing expo. The two-day event is set to kick off on September 28 at Read More

Integrate Awarded B2B Marketing’s Martech Vendor of the Year

Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced it has won gold for B2B Marketing’s Martech Vendor of the Year. The Martech Vendor of the Year category awards the martech vendors with solutions that enable B2B marketing activity. B2B buyers have changed. Read More