Aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of High Technology Management and Marketing. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, Read More
Tags : marketing technology
“Good communication informs audiences,” says Dean Vitte, Director of Advisory at Gartner. “Great communications changes behaviors among key audiences in ways that truly lead to strategic health, growth and, of course, commercial results for the organization.” In this conversation between Vitte and Jay Wilson, VP Analyst at Gartner, the pair Read More
With horizontal tracks and vertical themes, designed in collaboration with the Reuters Events marketing community and speakers, the agenda is focused on transforming marketing to deliver on the huge opportunities of 2022-23 and equip leaders with the tools and strategies they need to create deeper, more meaningful connections with their Read More
RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that “RollWorks has Read More
The challenges of the last few years – and those still to come – emphasize the importance of trust for organizational success. Data from Gartner’s 2021 Executive Leader Communications Survey shows employees with high trust in the organization are more likely to stay, put in discretionary effort and/or advocate for their Read More
At the conference, the top 5 priorities that CMOs and marketing leaders met included: Reasserting marketing’s digital orchestrator role Preparing for the future of hybrid marketing Integrating budgets, planning, and activation Measuring marketing value shared with stakeholders Rebuilding the marketing and communications engines for flexibility Read MoreRead More
Bridgepoint has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with Read More
Learn what it means to lead analytics and insights for lifecycle marketing and how diverse-owned businesses can help us achieve our goals with Charles Fishburn, Lifecycle Analytics & Insights.Read More
Marketing and communications leaders must take new strategic approaches to talent retention and acquisition, blend in-office and remote working models, and foster creativity, innovation and culture if they are to succeed in 2022. So, how can they capitalize on such a wide-ranging, critical agenda? This complimentary marketing and communications webinar draws Read More
Welcome to another episode of the Growth Marketers Podcast! Today we dive into marketing technology. There’s a whole slew of tools and technology you can use to execute your marketing strategies. You could go crazy just buying more and more of it. However, at the end of the day, Read More