WARC, the global authority on marketing effectiveness, and the Master in Advertising Effectiveness, an e-learning program taught by James Hurman, have signed a partnership. This partnership will allow the course to be extended globally to help more marketers around the world improve their skills and create more impactful campaigns. A Read More
The animated children’s series “Eddie’s Lil’ Homies” has begun production. The series is inspired by the famous book series of the same name by former AFL star Eddie Betts. Each of the 10 episodes will be 12 minutes long and will air simultaneously on Netflix and the National Indigenous Television (Read More
Madison Logic, the world’s leading digital account-based marketing (ABM) platform, has announced that it has received its 2023 Top U.S. Workplace award. The honor is entirely based on that. employee feedback through Top Workplaces, the nation’s leading employer recognition program. It demonstrates Madison Logic’s continued focus on Read More
Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channels, websites and ad technologies, announced that it has been commissioned by Brian Pasch, Author and Industry Leader in Automotive Marketing Strategy, Online Recognition of Education, Marketing Analytics and Digital Retail, as the 2023 AWA Award Winner in Read More
Gen3 Marketing, the world’s largest independent affiliate marketing agency, today announced the consolidation of all of its agencies under one brand, dubbed Gen3 Marketing. Through this merger, Gen3 Marketing will operate as a single agency with a primary focus on successfully executing affiliate partnerships and digital campaigns leveraging proprietary Read More
National World, one of the UK’s leading media companies, has announced the launch of its self-service advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad-buying process and provide greater flexibility for advertisers, giving businesses of all sizes easy access to Read More
February 1, 2023 Los Angeles eCommerce Summit is a boutique style of the live event. It is a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers. Our program is designed for high-impact impressions, sharing ideas, education and networking. The day consists of panel discussions, presentations, Read More
Sprout Social, Inc., a leading provider of social media management software, has announced the acquisition of Reputate, an innovative sentiment analysis and natural language processing company. With this acquisition, Sprout will power, reach, and automate social media listening, messaging, and customer service capabilities with sentiment analysis, natural language processing (NLP) Read More
International Data Corporation (IDC) has charted the significant changes in the B2B buyer’s journey over the past decade. Buyers fully engage with multiple digital channels and sources of information with the expectation of a more intimate B2C experience. Meanwhile, B2B marketers face increasing complexity as the Read More
Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
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