Tatari, a leading platform for buying and measuring online and linear TV advertising, has announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem to better understand consumers, Tatari is consolidating its data and insights to further modernize TV advertising for Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced the launch of Google Marketing Platform consulting and Google Cloud Platform TRKKN in the Middle East. Founded in Germany in 2008 as Trakken, the Cloud Technology, marketing and analytics consulting firm has become one of the largest Google Read More
WARC, the global authority on marketing effectiveness, and the Master in Advertising Effectiveness, an e-learning program taught by James Hurman, have signed a partnership. This partnership will allow the course to be extended globally to help more marketers around the world improve their skills and create more impactful campaigns. A Read More
The animated children’s series “Eddie’s Lil’ Homies” has begun production. The series is inspired by the famous book series of the same name by former AFL star Eddie Betts. Each of the 10 episodes will be 12 minutes long and will air simultaneously on Netflix and the National Indigenous Television (Read More
Madison Logic, the world’s leading digital account-based marketing (ABM) platform, has announced that it has received its 2023 Top U.S. Workplace award. The honor is entirely based on that. employee feedback through Top Workplaces, the nation’s leading employer recognition program. It demonstrates Madison Logic’s continued focus on Read More
Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channels, websites and ad technologies, announced that it has been commissioned by Brian Pasch, Author and Industry Leader in Automotive Marketing Strategy, Online Recognition of Education, Marketing Analytics and Digital Retail, as the 2023 AWA Award Winner in Read More
Gen3 Marketing, the world’s largest independent affiliate marketing agency, today announced the consolidation of all of its agencies under one brand, dubbed Gen3 Marketing. Through this merger, Gen3 Marketing will operate as a single agency with a primary focus on successfully executing affiliate partnerships and digital campaigns leveraging proprietary Read More
National World, one of the UK’s leading media companies, has announced the launch of its self-service advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad-buying process and provide greater flexibility for advertisers, giving businesses of all sizes easy access to Read More
February 1, 2023 Los Angeles eCommerce Summit is a boutique style of the live event. It is a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers. Our program is designed for high-impact impressions, sharing ideas, education and networking. The day consists of panel discussions, presentations, Read More
Sprout Social, Inc., a leading provider of social media management software, has announced the acquisition of Reputate, an innovative sentiment analysis and natural language processing company. With this acquisition, Sprout will power, reach, and automate social media listening, messaging, and customer service capabilities with sentiment analysis, natural language processing (NLP) Read More
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