AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft Read More
Tags : Marketing
Integrate, the leader in B2B Precision Demand Marketing , today announced a majority investment from Audax Private Equity. BrightTower, a premier investment banking and M&A advisory services firm, served as exclusive financial advisor to Integrate in this transaction. This strategic investment will allow Integrate to invest in building Read More
According to the leading digital marketing agency Brisbane-wide, Zib Digital, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain specific audiences and drive customer actions. There are plenty of channels available for targeted content marketing, including podcasts, blog Read More
TIM, the leading 4G operator in Brazil, has teamed up with DigitalReef, a global mobile marketing and advertising technology company, to create a new marketing and advertising channel using the “My TIM” application. The application will now send more assertive and personalized push notifications according to the profile of each Read More
Harbor View, NJ based Kyber Digital is pleased to introduce an advertisement platform, Google My Business (GMB), wherein businesses can advertise and secure new customers. Kyber Digital understands that small business owners need to research all avenues for advertising, getting new leads and securing new clients, and their team is Read More
Alltemp, Inc. announces that the Company has completed the acquisition of an established digital marketing business, Digi Messaging & Advertising, Inc. (“Digi”) through a share exchange agreement. To complement its existing B2B services, the Company plans to roll out a new consumer-facing platform based upon the integration of Digi’Read More
AdPlayer.Pro, a global provider of outstream video advertising solutions has released the company’s Q3 2021 business results, reporting the number of daily served video ad impressions exceeded 47 000 000 in July – September 2021. According to the official announcement, the tracked video ad serving volumes align well with the company’s forecasts for Read More
A leader in website growth, SEO, Google MAP SEO, Lawyer Marketing, and Online Press Release Distribution Service Company KISS PR Champions Small Digital Agencies. “Just in time for Cyber Monday and Thanksgiving shopping, many SEOs, e-commerce companies are looking to promote their content. Due to the Holidays large media buys Read More
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has officially expanded its growing Transit Advertising portfolio in the Greater Toronto Area with the addition of Brampton Transit, a public transport system operator for the City of Brampton. Effective November 9, 2021, PATTISON Outdoor will exclusively offer exterior and interior advertising placements Read More
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, Read More