Aligning sales and marketing has always been at best a cultural challenge, and at worst an outright battle – but coronavirus adds a completely unwelcome level of complexity. In this webinar, we’ll be exploring the challenges faced by sales and marketing teams seeking to align in an era of lockdown, Read More
Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. In this webinar, using exclusive research from B2B Read More
Personalization is to ABM as a dog is to a Zoom call. We love to see it and it just makes everything better. Join ABM leaders at Hitachi Vantara, Strategic IC, and Turtl for a webinar covering the challenges and benefits of personalization for account-based marketing. Read MoreRead More
Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to Read More
A great team is truly a thing of beauty – a multi-skilled group of professionals working together seamlessly and harmoniously to address evolving opportunities and respond in the face of adversity. But how do you create such a unit that runs like clockwork? Moreover, how do you identify the limitations of Read More
The chances are, when faced with the proposal of turning your in-person event into a virtual one, you would’ve rather spend your time figuring out the best mode of travel to the moon. In other words, it is likely to be categorised as the last thing you wanted to Read More
The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX). But what does this look like in reality? And how do you live up to Read More
While Customer Success and Marketing are well-accustomed to working with Sales, too often these teams are two ships passing in the night when it comes to working with each other. The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some Read More
While Customer Success and Marketing are well-accustomed to working with Sales, too often these teams are two ships passing in the night when it comes to working with each other. The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some Read More
The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data and making increased commercial use of it A Customer Data Platform (CDP) brings all of the data together and enables organisations to Read More
© 2023, The Martech.info . All rights reserved