The B2B sales profession is reeling. Covid19 has fundamentally changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making hard-to-reach buyers harder to reach than ever. Meanwhile, more and more of the buyer journey for complex B2B products and services is being Read More
Today’s B2B buyers are more self-guided, self-reliant and savvy than ever before – that means that marketers have to work harder than ever to engage, convince and convert them. That, in turn, puts insight centre stage. Read MoreRead More
Digital communities have come a long way since the days of LinkedIn Groups and Second Life. In fact, bolstered by a new wave of innovative tech solutions and ever more savvy and hard-to-reach buyers, in 2021, they look like an increasingly sophisticated means to enable customer intimacy and enable better and Read More
The pandemic recovery period is poised to be a renaissance for small businesses, so now is a more important time than ever to understand and market effectively to SMB’s. As the economic recovery begins to unfold, brands need fresh insights to find, engage, motivate, and retain SMB customers. Cargo, Read More
For the last decade we have seen a continued evolution of the B2B buyer’s journey and the acceleration of online buying research. The continued growth of the size of buying team with the complexity that brings, coupled with the rise of ABM as a mainstream practice is causing Read More
2021 looks set to be the year of hybrid events, but the term ‘hybrid event’ is ambiguous, encompassing a broad range of format, technologies and audience opportunities – so how do you create the right hybrid event structure for your B2B marketing needs? In this webinar we’ll be exploring the Read More
According to The State of Marketing Automation Report, only 55% of respondents are using marketing automation. And while virtually all agree that effective marketing automation is critical to long-term business success, less than 10% feel their business is using its platform to full capacity. Marketing automation allows you to deliver a flexible, Read More
Customer success is one of the fastest-growing functions within B2B marketing and sales. But what’s behind the explosion of interest in this emerging area? Why are B2B brands rushing to invest in this area, and what does it mean for the ongoing evolution of sales and marketing, Read More
80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to marketing to move buyers further down the funnel—up to and including the point of decision. But how can marketers, who have historically focused on brand Read More
What made the winning campaign in the ABM category at the B2B Marketing Awards 2020 standout in such a hotly contested subject area? What were the particular challenges that the client HP faced, in terms of things like audience, product, media, market, etc. and how did the agency Transmission overcome Read More
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