Tags : Marketing

How the Block Chain Will Influence Digital Advertising and Marketing

BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being intercepted or manipulated. This means that all of your Read More

PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, Read More

Link Building 101: Using Google Alerts for Backlinks in 2021

Let’s get this out of the way from the very beginning. No, link building is not dead, and frankly, it might never be. Why? Although it might not play the leading role it did when Google initially launched its Search algorithm, earning hyperlinks or mentions from other relevant websites Read More

Google Announces New Features for App Advertisers

Google announced new features for app advertisers. Learn more about device targeting, new attribution options, leveling up user experience and improving attribution! Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely Read More

Google Grows Shopify Partnership, Adds Ways to Shop From Images

All Shopify merchants can soon list their products across Google with just a few clicks. Google expands its partnership with Shopify and introduces a simplified process for all 1.7 million merchants to get their products listed with a few clicks. In addition, Google is enhancing the ecommerce experience with more ways Read More

4 Questions to Ask a B2B Website Developer

Hiring someone to design and build your B2B website can be a daunting task. Not only do you have to find a firm whose design aesthetic matches what you want for your B2B website design, but you also need to think about the development skills they bring to Read More

WordPress 5.7.2 Patches a Critical Vulnerability

WordPress released an update to patch an Object Injection Vulnerability rated by the National Vulnerability Database as critical. A WordPress vulnerability rated as critical has been patched. Although the exploit is labeled as critical, one security researcher states that the likelihood of the vulnerability being exploited is remote. The patch Read More