Google confirms its long awaited Page Experience update has started rolling out. Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021. The update will be slowly rolling out to all users globally. Top Stories will begin using the Read More
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers. Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery Read More
Google shares details about a number of changes coming to the top stories carousel in search results. Google goes over all the changes coming to the Top Stories carousel in search results when the Page Experience update rolls out in mid-June. The information is shared on the Google Search Central Read More
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. Read MoreRead More
Are you thinking about launching a new product or business? If so, you’re in the right place. There are countless ways to grow your brand after a new release, but generating your first couple of sales can pose a challenge. Read MoreRead More
This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact. This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to Read More
With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. The pricing strategies they use are often not suitable for e-commerce. With new channels of distribution, companies have to adopt new strategies not to fall behind. Read MoreRead More
I’ll let you in on a little secret: I am very excited about this article. Here’s why: I am a fan of social listening, and while social listening can be useful for almost any business, for startups, like Fully-Verified, it’s no less than life-changing. Read MoreRead More
Email and direct mail. These two have been battling it out for years.There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still Read More
Your business and/or brand’s online presence begins with your website.It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. Read MoreRead More
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