clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Kargo, the leader in mobile advertising, today announced a partnership aimed at preserving publisher revenue while ensuring the mobile ads delivered via the Kargo platform are free from malware. Kargo’s mission is to help Read More
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers, agencies and ad-tech companies to Read More
Spend this two-day journey at one of the finest resorts in Napa Valley. Explore the Marriotts on-property spa or lounge poolside while taking it all in. No Summit would be complete without our legendary networking nights! Night one will have you sampling several wines from Bouchaine vineyards at their new Read More
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are terminating contracts, dissatisfied with poor digital experiences. Read Read More
YouTube has released information about limiting data collection on children’s videos that can affect the content creators financially in a million ways. YouTube is, in short, becoming less child-friendly day by day. According to WSJ, YouTube will start to limit data from January 2020 and all those creators who are Read More
Since inception, social media has been in constant change. Algorithms for organic reach in marketing have nearly disappeared, new platforms have arisen, old platforms have lost user attention, and more. What’s ahead for social media marketing in 2020 – we’ve got stats, facts, predictions, and strategies we think are worth Read More
Sponsored Profit Partners continues to expand its service offerings for the benefit of its rapidly expanding clientele. The renowned Amazon PPC strategy company has recently introduced free consultation calls for entrepreneurial brands looking to grow and scale on Amazon.The free discovery calls are available to all Amazon sellers that Read More
In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi’s brand advertisers will have access to Anzu’s mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist’s inventory includes exclusive titles across a Read More
Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to guide Read More
ALM’s ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. “Together, these design, editorial and advertising innovations greatly improve reader experience and provide Read More
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