Tags : Marketing

Why Paradox Marketer is your best bet to learn Digital Marketing in 2020?

If Digital Marketing is the field you want to build a career in, join Paradox Marketer, India’s first Marketing Science Academy. At Paradox, we train you to become real digital marketing scientists by providing hands-on practical training, not just theoretical knowledge. There’s no other institute that teaches marketing Read More

Facebook Makes Changes to Policies Regarding Deepfakes

Deepfakes have made a huge impact in the latter half of the previous decade, an impact so incredible that it completely changed the way that we viewed videos and other images online. The videos made using deepfake technology are so convincing that they blur the line between what’s real Read More

NBCUniversal Advertising & Partnerships Unveils “One Platform”

NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s  content and  scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around Read More

How to Choose the Right Advertising and Marketing Channels

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” Read More

4 Things to Consider when Migrating Marketing Automation Solutions

Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you decide Read More

The future of media quality in digital advertising

Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that Read More

Benefits of Spending on Online Advertising

Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters more toward the general public Read More

What Is Marketing Automation And How Can It Benefit Your Business?

Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation Read More