Tags : Marketing

Paying attention to attention: A tension in advertising

In the recent general election debates between Boris Johnson and Jeremy Corbyn they both commented on the other one finding a magic money tree. But research suggests that even if someone did find a magic money tree, they wouldn’t notice the money. In 2010, film makers left 100 dollars in a Read More

Google Assistant Now Has 500 Million Users Worldwide

Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets. That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed. While half a billion is a considerable number of monthly Read More


As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic Read More

How Digital Marketers Are Leveraging AI Tools And Automation In Advertising

For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways’ saree-clad chatbot Disha, to Amazon and Flipkart’s shopping assistants, to Instagram’s algorithm-backed advertisements, dynamic pricing on Uber and Ola to restaurant recommendations on Zomato and Read More

This Complete Digital Marketing Super Bundle is now 97% off

Today’s highlighted deal comes via our Online Courses section of the Neowin Deals store, where for only a limited time you can save 97% off this Complete Digital Marketing Super Bundle. From Facebook ads to MailChimp: The comprehensive (57 Hours!) guide to Digital Marketing. Read MoreRead More

Marketing Automation and Customer Service: How are they Connected?

Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things easy Read More