After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to give lists and topics even more focus, with a range of updates designed to help improve content discovery, and connect more people – particularly Read More
Is short content better for social shares? Is long content better for SEO? If you’re not being intentional about the topic AND length of your posts, you should be. Here’s a great analysis of short- vs. long-from content from CopyHackers. TLDR summary: Great, long content is incredibly difficult Read More
Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks. In these Read More
Digital advertising space has become highly competitive. In particular, market leaders Facebook (FB) and Google (GOOGL) are under immense pressure. In the case of Facebook, rival TikTok is both poaching its talents and advertising clients, thereby posing an existential threat. Even with intensifying competition in digital advertising market, there is Read More
Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing? In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement. Read MoreRead More
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