Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters more toward the general public Read More
Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation Read More
According to a new report, Instagram’s user growth has dropped to single digit percentages for the first time. Data published by eMarketer shows Instagram’s user base grew by 6.7% in 2019, which is down from 10.1% growth in 2018. Starting in 2020, eMarketer estimates Instagram will grow slower than what was previously expected. Read More
Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Read MoreRead More
The key to using Facebook is all about figuring out how the settings work and how the user interface is supposed to function at any given point in time. Most of the time when it comes to their user experience, Facebook tends to make changes quite regularly because of the Read More
In the past few years, the dark mode has become very common in most of the digital platforms, though the implementation has not been flawless. In 2018, Google News started testing a dark mode, but the update had restricted features. Read MoreRead More
Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Read MoreRead More
In the past few years, the dark mode has become very common in most of the digital platforms, though the implementation has not been flawless. In 2018, Google News started testing a dark mode, but the update had restricted features. Read MoreRead More
Simon Poulton shared a fascinating insight into the future of digital marketing. Digital Marketing will never go away, but the transformation is happening now.Read More
In the recent general election debates between Boris Johnson and Jeremy Corbyn they both commented on the other one finding a magic money tree. But research suggests that even if someone did find a magic money tree, they wouldn’t notice the money. In 2010, film makers left 100 dollars in a Read More
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