Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
How to Track Offline Conversions in Microsoft Advertising
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely work with Google Ads. Many of us are also actively managing Microsoft Advertising accounts.
