Position2, an AI-first growth marketing agency, has announced the appointment of Jon Miller, co-founder of Marketo, Engagio, and a new stealth Martech startup, and Kumar Ganapathy, Managing Partner of 3iPartners, to its Board of Directors. These appointments come as Position2 scales its Services-as-a-Software model, which redefines agency engagement by combining Read More
Futuri has introduced significant AI advancements to TopLine, its widely trusted sales intelligence platform serving media companies around the globe. By leveraging Agentic AI that now works directly inside CRMs such as Salesforce and HubSpot, TopLine is transforming how sales professionals research prospects, create presentations, close deals, and renew business Read More
Pacdora, a rapidly expanding packaging design platform, is setting its sights on the future by unveiling its vision for a fully AI-driven, end-to-end solution that merges design with marketing. With a user base that has surpassed six million worldwide and a growing range of AI-powered tools, the company has already Read More
The renowned leader in agile marketing measurement and optimization, OptiMine Software, has officially been purchased by Uptempo, a global provider of enterprise marketing performance solutions. This strategic move expands Uptempo’s capabilities by integrating OptiMine’s advanced Marketing Mix Modeling (MMM), strengthening its ability to deliver deeper, data-driven insights to Read More
The $20 million Series A fundraising round headed by NEA, with Salesforce Ventures, Crane Venture Partners, Swift Ventures, and Bloomberg Beta participating, was announced by Bluefish, the enterprise AI marketing platform that Fortune 500 organizations rely on. With this round, Bluefish has raised $24 million within its first year. Alongside the funding, the Read More
Aspire.io, a leader in word-of-mouth commerce, has unveiled the first phase of its CreatorAds Suite, bringing the complete Meta Partnership Ads process—spanning usage rights, media buying, and performance tracking—directly into its platform. By integrating the entire workflow, Aspire enables brands to run diverse, high-performing ads across the Read More
Vantage Markets has revealed a new brand campaign that reflects the drive, aspirations, and commitment to quality that characterize its collaboration with Scuderia Ferrari HP. At the heart of the campaign is a visually compelling video, created to inspire audiences worldwide while reflecting Vantage’s growth and transformation into a Read More
Rockbot, a leader in digital out-of-home streaming media for physical businesses, has announced a groundbreaking partnership with TikTok, the global platform for short-form mobile video. This collaboration forms a key part of TikTok’s growing Out of Phone initiative, which brings its signature content and creator energy beyond the mobile Read More
CloudMasonry, a top-tier full-service Salesforce consulting firm, has announced the expansion of its capabilities to fully support Salesforce Marketing Cloud Next (MCN), the company’s next-generation AI-native marketing platform. This enhancement builds on CloudMasonry’s established Marketing Automation Practice, which features a team of certified experts in Salesforce Marketing Cloud Read More
On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More
Copyright © 2026 TheMartech. All rights reserved.