Upland Software, Inc is expanding its SMS marketing footprint into the United Kingdom for the first time with its SMS marketing product, Waterfall. Powering millions of text messages weekly, Waterfall enables brands to automate and schedule two-way SMS conversations and use SMS as an effective channel for timely notifications and Read More
Omnicom Group Inc today announced Transact, a dedicated practice focused on connected-commerce consulting and eRetail execution services. Transact will drive sales and grow market share on eRetail platforms, capitalizing on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger, and Walmart Connect. eCommerce and eRetail are at the center of Read More
Conversica, Inc., the leader in Conversational AI solutions for enterprise revenue teams, was named ‘A Strong Performer’ and cited as the best fit for aligned B2B sales and marketing teams as stated in The Forrester New Wave™: Conversation Automation Solutions, Q3 2022. According to Forrester’s New Wave report, Conversica Read More
One of the most successful digital marketing tactics for business growth is search engine marketing. It takes consistent effort to achieve high search engine rankings and organic audience traction. Since it takes time to go up the SERPs, especially if you’re just starting, you won’t notice results right Read More
Wix, a leading global SaaS platform to create, manage and grow an online presence, and Semrush, a leading online visibility management SaaS platform, today announced an integration providing Wix users access to Semrush’s SEO keyword data directly through the Wix Platform. This integration provides users with valuable insights that Read More
SEO is not an island, as any knowledgeable SEO is aware of. To coordinate our marketing activities, we must collaborate with various stakeholders. However, the partnership between SEO and PPC experts in marketing teams is one of the most underutilised. According to my experience working with agencies and internally, cooperating Read More
Viral Nation, the global influencer marketing and technology pioneer, today announced that it has acquired MediaKits, the easiest way for creators to share their analytics. Viral Nation will integrate MediaKits’ data-aggregation abilities with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences. Founded Read More
BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company’s second annual Local Marketing Excellence Awards. The BrandMuscle Local Marketing Excellence Awards recognize marketing organizations that implement local marketing programs and strategies that empower their channel partners to achieve exceptional Read More
Spreetail announces acquisition of eCommerce Marketing Agency Buy Box Experts, strengthening their eCommerce Accelerator capabilities, and names Joseph Hansen as Chief Marketing Officer. Spreetail, the category leader for end-to-end eCommerce acceleration for manufacturers, today announced its acquisition of Buy Box Experts – a leading performance marketing agency with a deep-seated history Read More
Straive, a leader in delivering technology-driven solutions for Content, EdTech, and Data to leading global organizations, has been conferred with two awards at the 13th edition of CMO Asia Awards 2022, held on 17th August 2022 in Singapore. The organization won the Brand Revitalization Award for Excellence in Branding and Marketing and Read More
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