Tags : Marketing

4 Smart Marketing Strategies for Small Businesses That Actually Work

Marketing is the backbone of every small business. It connects prospects to your products and services and helps them understand how to use them to solve their problems. Generally, companies spend between 7% and 10% of their total revenue on marketing. That percentage could be higher or lower depending on unique business Read More

Infobip Builds an Integration for HubSpot to Enhance Customer Experience

Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience Read More

Marin Software Announces Snapchat Integration

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced the ability to optimize Snapchat ad campaigns through its flagship MarinOne platform. The integration with Snapchat’s Marketing API gives advertisers better insights and helps them improve the performance of their Snapchat campaigns through Read More

Is it Time to Outsource Your Mobile Media Marketing?

Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop. To get customers’ attention and drive foot traffic, being where your customers are is now more important than ever. Mobile marketing is the process of marketing and advertising Read More

Customer Engagement Platform SALESmanago Deployed by Toys “R” Us and 100 New European E-commerce Brands

SALESmanago, founded in 2012 and based in Krakow, Poland, employs almost 400 people. The company’s current ARR has reached EUR 20 million at 40% growth. It offers a Zero Party Data-focused Customer Data Platform with natively-built Omnichannel Execution. Its AI-driven solutions have already been adopted by more than 2000 mid-size businesses in 50 countries, including [&Read More

What is Organic Content Marketing and Why Does it Matter?

Organic content marketing is the process of creating and distributing content that is relevant to your target audience with the goal of driving targeted traffic to your website. It is a form of inbound marketing, where you create content that attracts people to your site instead of advertising directly to Read More

No Excuses: Using Video as an Immersive Content Strategy

Visual storytelling is a powerful and engaging way to communicate. We could give you dozens of data points to prove it. But if you are stuck at “go” with your video strategy or you’re not seeing the results you planned for, join us for a free webinar on August 31, 2022. Read More