Tags : Marketing

Marin Software Announces Snapchat Integration

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced the ability to optimize Snapchat ad campaigns through its flagship MarinOne platform. The integration with Snapchat’s Marketing API gives advertisers better insights and helps them improve the performance of their Snapchat campaigns through Read More

Is it Time to Outsource Your Mobile Media Marketing?

Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop. To get customers’ attention and drive foot traffic, being where your customers are is now more important than ever. Mobile marketing is the process of marketing and advertising Read More

Customer Engagement Platform SALESmanago Deployed by Toys “R” Us and 100 New European E-commerce Brands

SALESmanago, founded in 2012 and based in Krakow, Poland, employs almost 400 people. The company’s current ARR has reached EUR 20 million at 40% growth. It offers a Zero Party Data-focused Customer Data Platform with natively-built Omnichannel Execution. Its AI-driven solutions have already been adopted by more than 2000 mid-size businesses in 50 countries, including [&Read More

What is Organic Content Marketing and Why Does it Matter?

Organic content marketing is the process of creating and distributing content that is relevant to your target audience with the goal of driving targeted traffic to your website. It is a form of inbound marketing, where you create content that attracts people to your site instead of advertising directly to Read More

No Excuses: Using Video as an Immersive Content Strategy

Visual storytelling is a powerful and engaging way to communicate. We could give you dozens of data points to prove it. But if you are stuck at “go” with your video strategy or you’re not seeing the results you planned for, join us for a free webinar on August 31, 2022. Read More

How To Forecast SEO With Better Precision & Transparency

Need to prove your SEO proposal’s ROI? Will your executive team only approve a proposal if it provides clear value to their business? Do your stakeholders require visible alignment with technical resources, executive buy-in, and business models just to start any SEO project? You know what’s needed for Read More

How To Generate Better Results With These 4 Marketing Strategies

According to conventional marketing knowledge, if a company advertises its goods and services, customers would swarm to its doors. But raising awareness of a company’s offerings isn’t always enough, as any marketer will quickly discover. Gaining visibility and spreading your brand identity are frequently just the first steps Read More