MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution Read More
Strategic media healthcare agency CMI Media Group, a WPP company, today announces that their Empower™ SaaS-operating system’s automated media orchestration (AMO) application has achieved the milestone of over 200 campaigns in market, representing $1 Billion in incremental revenue for more than 25 CMI clients. With AMO, CMI Media Group has built an Read More
MidOcean Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced today the acquisition of GSTV (the “Company”), the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Read More
In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. The company, which originated in Atlanta but recently relocated its corporate headquarters to Charleston, Read More
Allegrow, the AI-powered platform designed to stop B2B emails from landing in spam folders, today announced the close of a $1 million funding round. The round was led by Golden Section, with a scout investment from Harrison Rose out of the Sequoia Scout Fund. This new capital will enable Allegrow Read More
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build Read More
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the launch of Amagi Smart Scheduler, an AI-powered content scheduling solution designed to automate and optimize channel programming. By leveraging Machine Learning (ML) and automation, Smart Scheduler intends to help content teams streamline scheduling workflows, improve Read More
LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network’s expansive and multicultural audiences to LiveRamp’s data collaboration network. The expansion builds on LiveRamp’s work with Western Union to provide deterministic identity and power better experiences for Read More
Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More
Leading Innovation in Social Media: X.ME Combines AI and Web3 to Revolutionize Digital Interaction. By leveraging the strengths of both Web2 and Web3, X.ME provides users with a true social network and emotionally enriching content experiences. While delivering real-time, true, and comprehensive content services, the platform enables users Read More
© 2023, The Martech.info . All rights reserved