Why the real challenge is not the selling, but the buying. And what marketing can do. Traditional B2B technology marketing makes it harder to sell and buy. Best-in-class organizations acknowledge the shift to digital in their GoToMarket. In the future, suppliers will face a desire for a “Rep-free” buying Read More
Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More
Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More
The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
What is PPC management? Are you wondering how it works? In this video, we will be going over what PPC management is + all that it has to offer. Here at LYFE Marketing, we’ve generated over $13,000 in revenue for this gourmet chocolate company through our PPC management services.Read More
In our early marketing discussions with financial advisors, the idea of lead generation usually comes up in the first two meetings. And rightfully so, the entire goal of marketing is to create more buzz around your business, leading to new business.Read More
To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives will share their career journey. These executives are part of an informal group called 108 Asian Marketers and More, which is an industry resource group. This is an opportunity to hear the stories of how Read More
Email marketing has never been more important than it is today. Marketers are relying more and more on email to communicate messages about their brands, products, and services to customers, making it the most used marketing channel to drive measurable results. That’s why, for the first time, this year’Read More
Join this webinar to learn more about a variety of SEO metrics across regions, more specifically in the US and UK, which can help you make more data-driven decisions. You’ll learn: SERP features by industry. The fastest-growing industries in organic search traffic along with engagement metrics. Keyword difficulty by Read More
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